Salmon Superheroes

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Yvon said that if something happened to the building while this crew was in it, salmon would be doomed. I couldn’t agree more. For me it was an honor just to sit with these people–my heroes in wild salmon conservation–for an entire day, while plotting how Patagonia Provisions can best contribute to the effort. This is the Patagonia Provisions Wild Salmon Advisory Team.

In many ways it was a historical meeting of the minds; scientists, advocates, fishermen, authors and a commercial fish company (Provisions) working together to ensure a future for wild salmon. I can’t think of another salmon purveyor that’s ever spent this much money and effort to convene a group like this, or one that would act on their recommendations.

Back row: Nick Gayeski (Wild Fish Conservancy), Mark Kurlansky (author of Cod), Matt Stoecker (DamNation, Stoecker Ecological), Dr. Jack Stanford (Flathead Lake Biological Station), Jim Lichatowich (author of Salmon Without Rivers), Keith Carpenter (Lummi Island Wild), Aaron Hill (Watershed Watch), Bruce Hill (Skeena Wild), Lisa Pike-Sheehy (Patagonia).

Front Row: Birgit Cameron (Patagonia Provisions), James Farag (Patagonia Provisions), Jill Dumain (Patagonia), Misty MacDuffee (Rain Coast Conservation), Dr. Carol Ann Woody (Fisheries Research Consulting) , Me (blinded by the California sunshine and star power around me), Kurt Beardslee (Wild Fish Conservancy), Yvon Chouinard (Patagonia).

Heavyweights all. And with this group meeting annually, the future of wild salmon looks better and brighter. I felt lucky to be a part of it, and even luckier to call these people friends.

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